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Strategic Planning Process

Strategic Planning Process

Project Approach

The City of Cape Coral is undertaking a rigorous strategic planning process to chart a new path forward and to further excel in all facets of its city services from community amenities to economic development, to name a few. Led by the USF Florida Institute of Government, this nearly year-long process is a very participatory process engaging a variety of stakeholders to ascertain both the strengths of the City as it exists and the opportunities for future growth and transformation. This methodology uses an adaptive phased approach that is inclusive allowing for multiple ways for the community to provide input and integrates the results of community visioning as the framework for the plan.

 In order to understand the City’s past and current contributions to the citizens, and how it can build from these to become a model city to live, work and play, data is being collected and analyzed through:

  •  A Resident Feedback Survey
  • Key Stakeholder Interviews
  • Community Forums
  • An Employee Survey
  • An Employee Focus Group
  • Mayor & Council Leadership Forums

 This work will enable the City to compose a new mission statement, and to recognize and formally articulate strengths and opportunities for growth and progression.


Phase I
  • 1.1 Kick Off and Work Plan Refinement
  • 1.2 Communications Outreach
  • 1.3 Individual/Group Stakeholder Interviews
  • 1.4 Resident Feedback Survey 
  • 1.5 City Council: Kick-Off, Setting Expectations, Teambuilding 
  • 1.6 Community Focus Group Forum I 
  • 1.7 Employee Survey
  • 1.8 Employee Focus Group Forum 
  • 1.9 Report to Council

Phase II
  • 2.1 Leadership Forum I (4 hours) off-site 
  • 2.2 NRC Benchmarking Survey Data Analysis
  • 2.3 Leadership Forum II (3 hours) off-site 
  • 2.4 DRAFT Final Report 
  • 2.5 Presentation of Final Report to Council 

Proposed Timeline
Phase One:
1.1 Kick Off and Work Plan Refinement Completed 
1.2 Communications Outreach On-going
1.3 Individual/Group Stakeholder Interviews On-going
1.4 Resident Feedback Survey Completed 
1.5 City Council: Kick-Off, Setting Expectations, Teambuilding March 10, 2021
1.6 Community Focus Group Forum I (3 hours) Late April 2021
1.7 Employee Survey Late March/Early April 2021
1.8 Employee Focus Group Forum (3 hours) Mid – April 2021
1.9 Report to Council May 2021
Phase Two:
2.1 Leadership Forum I (4 hours) off-site Mid-June 2021
2.2 NRC Benchmarking Survey Data Analysis March – April 2021
2.3 Leadership Forum II (3 hours) off-site July 2021
2.4 DRAFT Final Report 
2.5 Final Presentation of Report to Council 

USF

NCS